Took sports performance and turned it into snackable

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Go Viral with AWISEE’s F&B TikTok Strategy From quirky recipe hacks to slow-motion pours, AWISEE drives visibility, engagement, and sales through TikTok food influencer campaigns tailored for F&B brands. Schedule Your Campaign Consultation Maximize Your TikTok Reach with AWISEE Looking to take your food or beverage brand viral? AWISEE helps you create platform-native strategies through TikTok Influencer Marketing and customized ad campaigns tailored for the F&B industry. TikTok is changing fast. We help food and beverage brands stay ahead with TikTok Shop integrations, interactive content strategies, and real-time creator collaborations. Schedule a meeting with AWISEE and future-proof your TikTok strategy. Market Spend on TikTok in the Food and Drink Industry Marketing budgets are shifting fast.


Brands are moving dollars away from traditional platforms and pouring more into TikTok. It’s not just big players. Even emerging beverage brands are Afghanistan Phone Number List allocating large chunks of their budget to creator collaborations and TikTok ads. This trend shows how much TikTok for beverage companies has become a strategic priority. Beverage Brand Visibility On TikTok: Who’s Doing It Right? Let’s break down a few names making waves: alt="Food and beverage TikTok marketing" Olipop – Health-focused soda with fun, relatable skits and influencer shoutouts. Poppi – Their colorful cans, gut health benefits, and “bloat talk” made them TikTok darlings. Gatorade – Took sports performance and turned it into snackable, scrollable content featuring athletes. These brands understood that beverage brand visibility on TikTok isn’t about polished perfection — it’s about engagement, relatability, and tapping into culture.




Estimated Growth in TikTok Ad Spend (F&B Sector) alt="Food and beverage TikTok marketing" This chart shows a year-over-year comparison of advertising spend increases in the food and beverage sector on TikTok. In 2024, the sector saw a 40% increase in spend, with a projected 25% increase for 2025. It visually highlights the growing marketing focus TikTok is receiving from F&B brands. Should Restaurants Use TikTok for Promotions? Short answer? Yes — food and beverage TikTok marketing is a must for modern restaurant promotions. Restaurants, especially local ones, have a golden opportunity. Why? TikTok’s location-based algorithm makes it easy for users to discover hidden food gems and local restaurants nearby.